Creating Urgency With Sellers

By Ron Wexler
I’ve probably made more mistakes than all of you out there put together. And I truly believe what holds us back and hurts us most is that we’re so worried about looking good that we don’t move forward when we screw things up….

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Make Social Media Your Superpower

By Rachel Adams Lee
When I was a new agent – before I had a listing under my belt – I would host open houses and post about them regularly on social media. “Come to my open house,” the posts would read … always accompanied by a smiling sel…

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Open House Tips & Scripts for More Leads, More Profit

By Jennie Moshure 
It was a Sunday. My maternity leave had come to an end, and I was struggling to leave my baby and husband for an open house. Still, I went to my office … Only to find errors on my yard signs. Then, I spilled coffee …

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Open House Tips & Scripts for More Leads, More Profit

By Jennie Moshure 
It was a Sunday. My maternity leave had come to an end, and I was struggling to leave my baby and husband for an open house. Still, I went to my office … Only to find errors on my yard signs. Then, I spilled coffee …

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Price Their Home to Sell, Not Sit

You recognize the importance of pricing a home to sell, but sometimes lofty goals and emotions can cloud the pricing conversation. Steve Schlueter, a Keller Williams agent for 19 years, offers techniques to help you move past humps and allo…

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Should You Go After Lead Quality, Lead Quantity, or Both?

In his bestselling book, The Millionaire Real Estate Agent, Gary Keller equates choosing between lead quality and lead quantity to the kind of gasoline you choose to put in your car: “The octane of your fuel is irrelevant if you don’t have …

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Should You Go After Lead Quality, Lead Quantity, or Both?

In his bestselling book, The Millionaire Real Estate Agent, Gary Keller equates choosing between lead quality and lead quantity to the kind of gasoline you choose to put in your car: “The octane of your fuel is irrelevant if you don’t have …

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